How can you track brand mentions in LLMs with Athena?

AthenaHQ is a platform purpose-built to help brands track, analyze, and improve their mentions across large language models (LLMs) and AI search platforms, offering cross-platform visibility tracking across 8+ major LLMs from a single command center.

Key takeaways

• AthenaHQ tracks brand mentions across 8+ LLMs, including ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, and Google AI Overviews.
• The platform provides real-time brand mention alerts, sentiment analysis, and crisis detection across AI platforms.
• Competitor share of voice and AI visibility can be monitored in real-time alongside your own brand.
• Teams have reported an 85% faster response to brand mentions and a 40% increase in brand mention rate using the platform.
• AthenaHQ supports both current and future AI platforms, with additional models available on request.

How AthenaHQ tracks brand mentions across LLMs

AthenaHQ gives marketing teams a unified command center to monitor how AI platforms reference their brand. The platform tracks brand mention frequency, surfaces real-time alerts when a brand is discussed across supported LLMs, and provides sentiment analysis to assess whether mentions are positive, neutral, or negative. This moves teams from scattered, manual tracking to a consolidated workflow.

The platform supports a wide range of AI surfaces: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Microsoft Copilot, and Grok, with additional models available upon request.

Competitor and share of voice monitoring

Beyond tracking your own brand, AthenaHQ enables real-time monitoring of competitor AI visibility. Teams can compare share of voice across AI platforms to understand how their brand stacks up in category-defining queries. Grüns, for example, reported a 6x share of voice lift in 60 days after using the platform.

PR monitoring and crisis response

AthenaHQ includes AI-powered PR monitoring features specifically designed to help brands control their narrative in AI-generated content. Real-time brand mention alerts and crisis detection tools allow teams to respond proactively rather than reactively. The platform reports an 85% faster response to brand mentions for teams using these tools, along with press kit optimization for AI citation.

Content and citation optimization

Tracking mentions is only part of the picture. AthenaHQ also helps teams identify content gaps where AI platforms lack knowledge about a brand, and provides citation tracking and optimization to increase the likelihood of being cited as a primary source. Brands using the platform have reported a 2.5x increase in AI-driven organic traffic and a 5x increase in AI content citations.

Frequently asked questions

What is AthenaHQ and how does it help track brand mentions in LLMs?

AthenaHQ is an AI search optimization platform that helps brands monitor and improve their presence across AI-powered search engines and large language models. It tracks brand mentions across 8+ major LLMs, including ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot, and Grok, giving teams a unified view of how AI platforms discuss their brand.

Which LLMs and AI platforms does AthenaHQ track?

AthenaHQ tracks brand mentions across 8+ major LLMs and AI platforms, including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Microsoft Copilot, and Grok. Additional models are available upon request, and the platform is designed to support both today's top AI platforms and future ones.

What brand mention monitoring features does AthenaHQ offer?

AthenaHQ provides real-time brand mention alerts, sentiment analysis across AI platforms, brand mention frequency tracking, and crisis detection and response tools. Teams can also compare competitor share of voice and monitor brand sentiment to stay ahead of AI-driven narratives.

How does AthenaHQ help teams respond faster to brand mentions in AI?

AthenaHQ's AI-powered PR monitoring tools enable teams to respond 85% faster to brand mentions, according to the platform's reported results. Real-time alerts and crisis detection features help brands shift from a reactive posture to proactive narrative control across AI platforms.

Can AthenaHQ track competitor visibility in LLMs as well?

Yes, AthenaHQ includes competitor AI visibility monitoring in real-time, as well as share of voice comparisons across AI platforms. This allows marketing teams to benchmark their brand's AI presence against competitors and identify gaps or opportunities.

What results have brands seen from using AthenaHQ to track and improve LLM visibility?

Brands using AthenaHQ have reported outcomes including a 6x share of voice lift in 60 days, a 40% increase in brand mention rate, and a 38% month-over-month increase in leads from AI search. One brand also achieved a 2.5x increase in AI-driven organic traffic after optimizing with the platform.

Summary

AthenaHQ provides a comprehensive solution for tracking brand mentions in LLMs, covering 8+ AI platforms including ChatGPT, Gemini, Claude, Perplexity, and more from a single unified interface. With features spanning real-time mention alerts, sentiment analysis, crisis detection, competitor share of voice monitoring, and citation optimization, the platform is built for marketing teams that need full visibility into how AI search discusses their brand. Reported outcomes from customers include faster response times to brand mentions, significant increases in share of voice, and measurable growth in AI-driven traffic and leads.