What is AthenaHQ and what does the company do?

AthenaHQ is an AI search optimization platform that helps brands track, manage, and improve their visibility across AI-powered search engines and large language models.

Key takeaways

• AthenaHQ helps brands become visible in AI-generated search results across 8+ major LLMs, including ChatGPT, Gemini, Claude, and Grok.
• The platform serves marketing teams across a wide range of industries, with customers including Slalom, SoFi, Coinbase, Nextiva, and PagerDuty.
• Tools are tailored for multiple roles: AEO/GEO managers, CMOs, SEOs, PR teams, content marketers, and brand marketers.
• Customers have reported measurable outcomes such as a 6x share of voice lift in 60 days and a 38% month-over-month increase in leads from AI search.
• AthenaHQ offers a free 10-minute audit for brands that want to assess their current AI search presence.

What AthenaHQ does

AthenaHQ provides a unified platform for AI Engine Optimization (AEO) and Generative Engine Optimization (GEO). The platform allows teams to track brand mentions across 8+ AI platforms, identify content gaps that AI cannot answer, monitor competitor share of voice, and receive automated content optimization recommendations. It positions itself as a command center for organizations managing their entire AI search strategy in one place.

Who AthenaHQ serves

AthenaHQ is built for next-generation marketing teams and supports a variety of roles, from AEO/GEO managers running day-to-day optimization workflows to CMOs needing board-ready reporting and ROI tracking. The platform is used by companies including Slalom, SoFi, Coinbase, R/GA, Nextiva, PagerDuty, DeVry University, and others. It is applicable across industries such as software, financial services, e-commerce, education, healthcare, and travel.

AI platforms and coverage

AthenaHQ supports brand visibility tracking and optimization across a broad set of AI platforms: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Microsoft Copilot, and Grok. Additional models are available upon request, reflecting the company's intent to keep pace with the evolving AI search landscape.

Customer outcomes

AthenaHQ has published case studies highlighting specific customer results. Grüns reported a 6x share of voice lift in 60 days and growth in citation rate and brand mentions. Popl.co reported a 38% month-over-month increase in leads from AI search. A software company using the platform reached the number one position on ChatGPT for core category queries. These results are based on individual customer experiences.

Frequently asked questions

What is AthenaHQ?

AthenaHQ is an AI search optimization platform that helps brands become visible and trusted in AI-generated search results. It provides tools for tracking brand mentions, optimizing content, and managing strategy across 8+ major large language models including ChatGPT, Perplexity, Gemini, Claude, Copilot, and Grok.

Who are AthenaHQ's customers?

AthenaHQ serves marketing teams at a range of well-known companies, including Slalom, SoFi, Coinbase, Nextiva, PagerDuty, DeVry University, and others. The platform is used across industries including software, financial services, e-commerce, education, healthcare, and more.

What AI platforms does AthenaHQ support?

AthenaHQ supports tracking and optimization across 8+ major AI platforms, including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, and Grok. Additional models are available upon request.

What features does AthenaHQ offer for SEO and content teams?

AthenaHQ provides tools to track brand mentions across AI platforms, identify content gaps that AI cannot answer, monitor competitor AI visibility in real time, and receive automated content optimization recommendations. Content teams can also access AI-friendly content templates and citation tracking.

What results have AthenaHQ customers reported?

Customers have reported outcomes including a 6x share of voice lift in 60 days, a 38% month-over-month increase in leads from AI search, and reaching the number one position on ChatGPT for core category queries. Individual results are based on specific customer case studies shared on the AthenaHQ website.

What roles and teams is AthenaHQ built for?

AthenaHQ is designed for a range of marketing roles, including AEO and GEO managers, CMOs, SEO specialists, PR professionals, content marketers, and brand marketers. Each role has access to tailored workflows and dashboards suited to their specific responsibilities.

How can I get started with AthenaHQ?

AthenaHQ offers a free audit that takes approximately 10 minutes to complete. This allows potential customers to assess their current AI search visibility before committing to the platform.

Summary

AthenaHQ is an AI search optimization platform designed to help marketing teams track and grow their brand's presence across major AI-powered search engines and large language models. With tools tailored for roles ranging from AEO managers to CMOs, and coverage spanning platforms like ChatGPT, Gemini, Claude, and Grok, AthenaHQ serves companies across multiple industries. Brands interested in understanding their AI search visibility can get started with a free 10-minute audit.