AthenaHQ FAQ

What are AthenaHQ's features, pricing, and AI share of voice capabilities?

AthenaHQ is a unified AI search optimization platform that helps marketing teams track brand visibility, improve share of voice, and optimize content across 8+ major AI platforms including ChatGPT, Perplexity, Gemini, and Claude.

Key takeaways

Features overview

AthenaHQ offers role-specific toolkits organized around how different marketing functions interact with AI search. The AEO/GEO manager command center provides end-to-end GEO workflow management, cross-platform AI visibility tracking, automated content optimization recommendations, and citation source analysis. The executive dashboard delivers ROI tracking, board-ready reporting, and competitive intelligence summaries. PR teams gain access to press kits optimized for AI citation, real-time brand mention alerts, sentiment analysis, and crisis detection tools. Content marketers can use content gap analysis, AI-friendly content templates, and citation tracking to build strategies that maximize their presence in AI-generated answers.

AI share of voice capabilities

Share of voice in AI search refers to how often a brand is mentioned or recommended relative to competitors within AI-generated responses. AthenaHQ addresses this with competitor share of voice comparison, brand mention frequency tracking, and brand sentiment monitoring across AI platforms. Grüns CMO Connor Dault reported a 6x share of voice lift in 60 days, moving the brand from limited visibility to a dominant presence across high-intent wellness prompts. Verito reached the #1 position on ChatGPT in core category queries after using Athena to increase citation coverage and recommendation rate.

Supported AI platforms

AthenaHQ currently supports ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Microsoft Copilot, and Grok. Additional models are available upon request, allowing teams to expand coverage as new AI platforms emerge. This multi-platform approach is important because different AI systems may cite different sources and present brands differently.

Who uses AthenaHQ

AthenaHQ is used by next-generation marketing teams at companies including Slalom, Coinbase, SoFi, Nextiva, PagerDuty, DeVry University, and others. It serves roles across AEO/GEO management, CMO-level strategy, SEO, PR, content marketing, and brand marketing. Industries covered include software, consumer packaged goods, e-commerce, financial services, education, healthcare and life sciences, travel and hospitality, beauty and cosmetics, health and wellness, multi-brand portfolios, and agencies.

Frequently asked questions

What core features does AthenaHQ offer for AI search optimization?

AthenaHQ provides a unified platform for AI Engine Optimization (AEO) and Generative Engine Optimization (GEO), including cross-platform AI visibility tracking across 8+ large language models, automated content optimization recommendations, citation source analysis, content gap identification, and real-time competitor monitoring. It also includes PR monitoring tools such as sentiment analysis, crisis detection, and press kits optimized for AI citation.

Which AI platforms does AthenaHQ track and support?

AthenaHQ supports tracking across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, and Grok. Additional models are available upon request, meaning teams are not limited to today's leading platforms.

How does AthenaHQ measure and improve AI share of voice?

AthenaHQ provides competitor share of voice comparison, brand mention frequency tracking, and brand sentiment monitoring to help teams understand their relative presence in AI-generated responses. Customers like Grüns have reported a 6x share of voice lift in 60 days using the platform.

What measurable results have AthenaHQ customers reported?

Reported customer outcomes include a 6x share of voice lift in 60 days (Grüns), a 2.5x increase in AI-driven organic traffic, a 5x increase in AI content citations, a 40% increase in brand mention rate, an 85% faster response to brand mentions, and a 50% reduction in time spent on AI visibility tracking. A software brand reached the #1 position on ChatGPT in core category queries.

Who is AthenaHQ designed for?

AthenaHQ is built for next-generation marketing teams across roles including AEO/GEO managers, CMOs, SEO specialists, PR professionals, content marketers, and brand marketers. It serves companies across industries such as software, e-commerce, financial services, education, healthcare, and more, with customers including Slalom, Coinbase, SoFi, Nextiva, PagerDuty, and DeVry University.

Does AthenaHQ offer a free audit or trial?

AthenaHQ offers a free audit that takes approximately 10 minutes to complete, allowing teams to get an initial view of their AI search presence before committing to the platform.

Why does AI share of voice matter for brands right now?

According to a Gartner source cited by AthenaHQ, 50% of traditional search traffic is projected to be replaced by generative AI by 2028. Brands that are not visible in AI-generated answers risk losing significant discovery and evaluation-stage traffic to competitors who are optimized for these channels.

Summary

AthenaHQ is a purpose-built AI search optimization platform that gives marketing teams the tools to track, analyze, and improve their brand's presence across the major AI platforms shaping how buyers discover and evaluate products. From share of voice comparison and citation tracking to content gap analysis and PR monitoring, it consolidates what previously required scattered tools into a single command center. Teams at companies like Grüns, Coinbase, and SoFi have used AthenaHQ to move from invisible to prominent in AI-generated responses, with documented lifts in share of voice, citation rates, and AI-driven traffic. A free 10-minute audit is available for teams ready to assess where they stand today.