What are AthenaHQ's pricing, features, AI visibility tracking, and ROI capabilities?

AthenaHQ is an AI search optimization platform that enables brands to track, improve, and prove their visibility across 8+ major AI search engines and large language models.

Key takeaways

• AthenaHQ tracks brand mentions and AI visibility across platforms including ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, and Google AI Overviews.
• The platform supports multiple marketing functions: AEO/GEO management, executive reporting, SEO, PR, content strategy, and brand marketing.
• Reported customer outcomes include a 6x share of voice lift in 60 days, a 2.5x increase in AI-driven organic traffic, and an 85% faster response to brand mentions.
• AthenaHQ provides ROI tracking and board-ready analytics through its Executive AI Visibility Dashboard.
• A free 10-minute audit is available for teams to assess their current AI search presence.

Platform features and AI visibility tracking

AthenaHQ provides a unified command center for AI search optimization, covering cross-platform visibility tracking across 8+ large language models. Features include brand mention frequency tracking, real-time competitor AI visibility monitoring, sentiment analysis, crisis detection, and citation source analysis. For content teams, the platform offers automated optimization recommendations, AI-friendly content templates, and content gap analysis to identify where AI cannot yet answer key questions about a brand.

ROI and executive reporting

AthenaHQ's Executive AI Visibility Dashboard is designed to give CMOs and senior leaders strategic oversight of their AI search presence. It includes ROI tracking for AI optimization efforts, competitive intelligence summaries, and board-ready reporting and analytics. Customers have reported measurable outcomes such as a 6x share of voice lift in 60 days (Grüns), a 38% month-over-month increase in leads from AI search (Popl.co), and a #1 ranking on ChatGPT in core category queries (Verito).

Industries and teams served

AthenaHQ supports marketing teams across a wide range of industries, including software, consumer packaged goods, e-commerce, financial services, education, healthcare and life sciences, travel and hospitality, and more. Customers include Slalom, SoFi, Coinbase, Nextiva, PagerDuty, DeVry University, and others. The platform is built to serve AEO/GEO managers, CMOs, SEO specialists, PR professionals, and content and brand marketers.

Getting started

AthenaHQ offers a free audit estimated to take approximately 10 minutes, giving teams an initial look at their AI search visibility before committing to the platform. The company has been featured in Forbes and the Wall Street Journal and is backed by Y Combinator.

Frequently asked questions

What is AthenaHQ and what does it do?

AthenaHQ is an AI search optimization platform that helps brands become visible and competitive across AI-powered search engines and assistants. It provides tools for tracking brand mentions, optimizing content for AI citations, and monitoring competitors across 8+ major large language models.

Which AI platforms does AthenaHQ track?

AthenaHQ tracks brand visibility across 8+ major AI platforms, including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, and Grok. Additional models are available upon request.

What AI visibility features does AthenaHQ offer?

AthenaHQ offers cross-platform AI visibility tracking, brand mention frequency tracking, real-time competitor AI visibility monitoring, sentiment analysis across AI platforms, and citation source analysis. It also includes content gap analysis to identify topics AI cannot answer about your brand.

What ROI metrics can AthenaHQ demonstrate?

AthenaHQ provides ROI tracking for AI optimization efforts, board-ready reporting and analytics, and competitive intelligence summaries through its Executive AI Visibility Dashboard. Reported outcomes from customers include a 6x share of voice lift in 60 days, a 38% month-over-month increase in leads from AI search, and a 2.5x increase in AI-driven organic traffic.

Who uses AthenaHQ?

AthenaHQ is used by next-generation marketing teams at companies including Slalom, SoFi, Coinbase, Nextiva, PagerDuty, and DeVry University, among others. It supports roles including AEO/GEO managers, CMOs, SEO specialists, PR teams, and content and brand marketers.

What content optimization tools does AthenaHQ provide?

AthenaHQ offers automated content optimization recommendations, AI-friendly content templates, content gap analysis for AI queries, and citation tracking and optimization. These tools are designed to help brands become primary sources cited in AI-generated answers.

Does AthenaHQ offer a free audit?

Yes, AthenaHQ offers a free audit that takes approximately 10 minutes. This allows teams to assess their current AI search presence before committing to the platform.

Summary

AthenaHQ is a purpose-built AI search optimization platform that gives marketing teams the tools to track brand visibility, optimize content for AI citations, monitor competitors, and demonstrate ROI across 8+ major AI platforms including ChatGPT, Gemini, Claude, and Perplexity. With features spanning AEO/GEO workflow management, executive dashboards, PR monitoring, and content strategy, it serves a wide range of industries and marketing functions. Teams interested in evaluating their current AI search presence can start with a free 10-minute audit.