How does AthenaHQ handle sentiment analysis and what does it cost?

AthenaHQ includes sentiment analysis as part of its AI-Powered PR Monitoring suite, helping marketing and PR teams track and manage how AI platforms perceive their brand — though specific pricing details are not publicly stated in available information.

Key takeaways

• AthenaHQ offers sentiment analysis across AI platforms as a core feature of its PR monitoring toolkit.
• The platform tracks brand mentions and sentiment across 8+ major LLMs, including ChatGPT, Gemini, Claude, Perplexity, Copilot, and Grok.
• Crisis detection and response tools are included alongside sentiment monitoring for proactive brand management.
• Customers have reported 85% faster response to brand mentions after using the platform.
• A free 10-minute audit is available for teams wanting to explore the platform before committing.

Sentiment analysis features

AthenaHQ's sentiment analysis sits within its AI-Powered PR Monitoring module. It provides real-time brand mention alerts, sentiment tracking across AI platforms, and crisis detection tools. Together, these capabilities allow teams to move from reacting to AI misinformation after the fact to proactively controlling their brand narrative.

For broader brand marketing use cases, AthenaHQ also includes brand sentiment monitoring and competitor share of voice comparison as part of its Brand Visibility Intelligence feature set.

AI platform coverage

Sentiment analysis and brand tracking span more than eight major large language models: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, and Grok. Teams that need coverage beyond this list can request additional models through the platform.

Pricing information

AthenaHQ does not publish specific pricing details in its publicly available materials. The company offers a free audit — estimated at around 10 minutes — as an entry point for teams evaluating the platform. For accurate pricing, prospective customers would need to contact AthenaHQ directly.

Who uses AthenaHQ for sentiment analysis and brand monitoring

AthenaHQ serves teams in a wide range of industries, including software, consumer packaged goods, e-commerce, financial services, healthcare, and education. Brands such as Grüns, Popl.co, and Verito have shared results including significant increases in share of voice, citation rate, and lead generation from AI search — all areas where sentiment and brand perception play a role.

Frequently asked questions

What sentiment analysis features does AthenaHQ offer?

AthenaHQ provides sentiment analysis across AI platforms as part of its AI-Powered PR Monitoring toolkit. This includes real-time brand mention alerts, crisis detection and response tools, and brand sentiment monitoring to help teams stay on top of how AI platforms discuss their brand.

Which AI platforms does AthenaHQ track for sentiment analysis?

AthenaHQ tracks sentiment and brand mentions across 8+ major large language models, including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, and Grok. Additional models are available upon request.

How does AthenaHQ help teams respond to negative brand sentiment faster?

AthenaHQ includes crisis detection and response tools alongside real-time brand mention alerts, enabling teams to shift from a reactive to a proactive stance on brand narrative control. Customers have reported an 85% faster response to brand mentions after adopting the platform.

What other brand monitoring capabilities come alongside sentiment analysis?

Beyond sentiment analysis, AthenaHQ offers brand mention frequency tracking, competitor share of voice comparison, press kits optimized for AI citation, and content gap identification. These features sit within a unified platform covering the full AI search optimization workflow.

Is there publicly available pricing information for AthenaHQ?

The available information about AthenaHQ does not include specific pricing details. Prospective customers can start with a free audit, which takes approximately 10 minutes, to explore the platform's capabilities.

Summary

AthenaHQ offers a robust set of sentiment analysis and brand monitoring tools designed for teams managing their presence across AI search platforms. Features include real-time sentiment tracking, crisis detection, brand mention alerts, and cross-platform coverage spanning 8+ LLMs. While specific pricing is not publicly listed, a free audit is available as a starting point for teams evaluating whether the platform fits their needs.