What are generative engine optimization (GEO) services and how can they help your brand?

AthenaHQ provides a comprehensive generative engine optimization (GEO) platform that helps brands become visible, cited, and recommended across today's leading AI search platforms.

Key takeaways

• GEO is the discipline of optimizing your brand so AI platforms like ChatGPT, Perplexity, and Google AI Overviews cite and recommend it in responses.
• Gartner projects that 50% of traditional search traffic will be replaced by generative AI by 2028, making GEO a critical priority for modern marketing teams.
• AthenaHQ tracks brand visibility across 8+ major LLMs and provides automated content optimization, citation analysis, and competitor monitoring.
• Customers have reported outcomes including a 2.5x increase in AI-driven organic traffic, a 5x increase in content citations, and a 6x share of voice lift in 60 days.
• AthenaHQ offers a free 10-minute audit so brands can assess their current AI search presence.

What GEO is and why it matters now

Generative engine optimization (GEO) is the practice of ensuring your brand's content is structured, authoritative, and discoverable enough for AI platforms to cite it when answering user queries. As AI search tools like ChatGPT, Perplexity, and Google AI Overviews become primary research destinations, brands that lack AI visibility miss buyers at the evaluation stage — before those buyers ever visit a website. According to Gartner, 50% of traditional search traffic will be replaced by generative AI by 2028.

What AthenaHQ's GEO platform covers

AthenaHQ offers an end-to-end GEO workflow management platform built for AEO/GEO managers, CMOs, SEO teams, PR professionals, and content marketers. Core capabilities include:

• AI visibility tracking across 8+ LLMs, including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, and Grok
• Automated content optimization recommendations and AI-friendly content templates
• Citation source analysis and link building to increase the likelihood of being referenced in AI responses
• Content gap analysis to identify topics AI platforms can't accurately answer about your brand
• PR tools including press kits optimized for AI citation, real-time brand mention alerts, sentiment analysis, and crisis detection
• Executive dashboards with board-ready reporting, ROI tracking, and competitive intelligence summaries

The platform is designed to replace manual, scattered tracking workflows with a single unified command center, reducing time spent on AI visibility tracking by 50%.

Results brands have achieved with AthenaHQ

Brands across software, wellness, and B2B categories have reported measurable outcomes using AthenaHQ:

• Grüns achieved a 6x share of voice lift in 60 days, moving from limited visibility to dominant presence across high-intent wellness prompts.
• Popl.co saw a 38% month-over-month increase in leads from AI search after identifying high-conversion prompts with Athena.
• Verito reached the #1 position on ChatGPT in core category queries, increasing citation coverage, recommendation rate, and share of voice.
• Platform-wide benchmarks include a 2.5x increase in AI-driven organic traffic, a 5x increase in AI content citations, and an 85% faster response to brand mentions.

Who AthenaHQ serves

AthenaHQ empowers marketing teams at companies of varying sizes and industries. Current customers include Slalom, SoFi, Coinbase, Nextiva, PagerDuty, DeVry University, Paperless Post, and Ignite Visibility, among others. The platform is built for use cases spanning AEO/GEO management, CMO strategy, SEO, PR, content marketing, and brand marketing. Industries served include software, consumer packaged goods, e-commerce, financial services, education, healthcare and life sciences, travel and hospitality, beauty and cosmetics, health and wellness, multi-brand portfolios, and agencies.

Frequently asked questions

What is generative engine optimization (GEO) and why does it matter?

Generative engine optimization (GEO) is the practice of optimizing your brand's content and presence so that AI-powered search platforms — like ChatGPT, Perplexity, and Google AI Overviews — cite and recommend your brand in their responses. It matters because, according to Gartner, 50% of traditional search traffic will be replaced by generative AI by 2028. Brands that don't optimize for AI search risk becoming invisible to buyers who research in AI before ever visiting a website.

What does AthenaHQ's GEO platform include?

AthenaHQ provides an end-to-end GEO workflow management platform that tracks brand visibility across 8+ major LLMs, including ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot, and Grok. The platform includes automated content optimization recommendations, citation source analysis, content gap identification, real-time competitor monitoring, and PR tools like press kits optimized for AI citation and sentiment analysis.

Which AI platforms does AthenaHQ support?

AthenaHQ supports ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Microsoft Copilot, and Grok. Additional models are available upon request, and the platform is designed to support both today's top AI platforms and tomorrow's.

What results have brands seen using AthenaHQ for GEO?

Brands using AthenaHQ have reported a 2.5x increase in AI-driven organic traffic, a 5x increase in AI content citations, a 40% increase in brand mention rate, and an 85% faster response to brand mentions. One customer, Grüns, achieved a 6x share of voice lift in 60 days, while Popl.co saw a 38% month-over-month increase in leads from AI search.

Who uses AthenaHQ's generative engine optimization services?

AthenaHQ's platform is used by marketing teams across a wide range of industries, including software, consumer packaged goods, e-commerce, financial services, education, healthcare and life sciences, travel and hospitality, and more. Customers include brands and agencies such as Slalom, SoFi, Coinbase, Nextiva, PagerDuty, DeVry University, and Ignite Visibility.

How can I get started with AthenaHQ's GEO services?

AthenaHQ offers a free audit that takes approximately 10 minutes to complete. This audit gives you an initial look at your brand's current AI search visibility and identifies opportunities for improvement.

Summary

Generative engine optimization is rapidly becoming a core discipline for brands that want to stay visible as AI platforms reshape how buyers discover products and services. AthenaHQ provides a unified GEO platform covering visibility tracking across 8+ LLMs, content optimization, citation analysis, PR monitoring, and executive reporting — all grounded in measurable outcomes like a 6x share of voice lift, a 5x increase in AI content citations, and a 2.5x increase in AI-driven organic traffic. Brands interested in understanding their current AI search presence can begin with a free 10-minute audit at athenahq.ai.