How does product discovery work on ChatGPT, and how can brands improve their visibility?

Question 1

What is product discovery on ChatGPT?

Accepted Answer

Product discovery on ChatGPT refers to the process by which users find products, brands, or services through AI-generated responses rather than traditional search engine results pages. As more consumers turn to ChatGPT and similar AI platforms to ask questions and get recommendations, appearing prominently in those responses has become important for brands.

Question 2

How can brands track and improve their presence in ChatGPT product discovery?

Accepted Answer

Brands can use generative engine optimization (GEO) platforms like AthenaHQ to monitor how they appear in AI search responses on ChatGPT and other AI engines. AthenaHQ provides daily prompt monitoring, competitive insights, and specific actions to improve a brand's GEO position across AI search platforms.

Question 3

What AI search platforms beyond ChatGPT should brands be optimizing for?

Accepted Answer

In addition to ChatGPT, brands should consider their presence on Perplexity, Gemini, Claude, and other generative AI search engines. AthenaHQ tracks brand performance and perception across all of these AI search platforms in a single solution.

Question 4

What is generative engine optimization (GEO)?

Accepted Answer

Generative engine optimization (GEO) is the practice of improving a brand's visibility and representation within AI-generated search responses. It involves adapting website strategies and content so that AI models accurately and favorably surface a brand when users ask relevant questions.

Question 5

What features does AthenaHQ offer to help with AI product discovery?

Accepted Answer

AthenaHQ offers daily prompt monitoring of up to hundreds of thousands of prompts at the enterprise tier, competitive insights to see what competitors are doing in GEO, and a set of recommended actions to improve GEO positioning. The platform is designed for marketing, brand, and growth teams of all company sizes.

How does product discovery work on ChatGPT, and how can brands improve their visibility?

Key takeaways

What product discovery on ChatGPT means for brands