AthenaHQ FAQ

What does an AI search optimization case study look like?

Brands across software, consumer goods, financial services, and health and wellness have used AthenaHQ to achieve documented, measurable results in AI search optimization — from dominant share of voice to top rankings on ChatGPT.

Key takeaways

Real-world case studies from AthenaHQ customers

Grüns: 6x share of voice lift in 60 days

Grüns, a health and wellness brand, used AthenaHQ to move from limited AI visibility to a dominant presence across high-intent wellness prompts. The brand achieved a 6x share of voice lift in 60 days, with measurable increases in citation rate and brand mentions across generative search platforms. AI search became a measurable growth channel, not an experiment, according to Grüns CMO Connor Dault.

Verito: #1 on ChatGPT in core category queries

Verito, a software brand, leveraged AthenaHQ to win evaluation-stage prompts — the queries buyers use when comparing solutions. By increasing citation coverage, recommendation rate, and share of voice, Verito moved from invisible to top-ranked in category-defining queries on ChatGPT within weeks. CMO Camren Majors attributed the result to AthenaHQ's targeted approach to AI citation optimization.

Popl.co: 38% month-over-month increase in leads from AI search

Popl.co identified that buyers were researching and evaluating options in AI search before ever visiting the company's website. By using AthenaHQ to surface high-conversion prompts and optimize accordingly, the team achieved a 38% month-over-month increase in leads generated through AI search channels.

Platform capabilities behind these results

AthenaHQ provides an end-to-end toolkit that teams across SEO, content marketing, PR, and brand management use to improve AI search performance. Key capabilities include cross-platform AI visibility tracking across 8+ LLMs (ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, and Grok), automated content optimization recommendations, citation source analysis, content gap identification, real-time competitor monitoring, and brand sentiment analysis. The platform is designed to consolidate what was previously manual, scattered tracking into a single command center.

Why AI search optimization matters now

According to Gartner, 50% of traditional search traffic will be replaced with generative AI by 2028. AthenaHQ's customer results illustrate that brands which act early — building citation authority and share of voice — are able to establish top positions before competitors. AthenaHQ is used by marketing teams at organizations including Slalom, SoFi, Coinbase, Nextiva, PagerDuty, DeVry University, and others.

Frequently asked questions

What results have brands achieved using AthenaHQ for AI search optimization?

Brands using AthenaHQ have reported measurable gains across visibility, citations, and leads. Documented outcomes include a 6x share of voice lift in 60 days (Grüns), a #1 ranking on ChatGPT in core category queries (Verito), and a 38% month-over-month increase in leads from AI search (Popl.co).

How did Grüns improve its AI search presence with AthenaHQ?

Grüns moved from limited visibility to a dominant presence across high-intent wellness prompts, achieving a 6x share of voice lift in 60 days. The brand saw increases in citation rate and brand mentions across generative search, making AI a measurable growth channel rather than an experiment.

What results did Verito achieve on ChatGPT using AthenaHQ?

Verito reached the #1 position on ChatGPT in core category queries. AthenaHQ helped the software team win evaluation-stage prompts by increasing citation coverage, recommendation rate, and share of voice, moving the brand from invisible to top-ranked within weeks.

How did Popl.co use AthenaHQ to increase leads from AI search?

Popl.co recognized that buyers were evaluating options in AI search before visiting their site. By using AthenaHQ to identify high-conversion prompts, the team achieved a 38% month-over-month increase in leads from AI search.

What efficiency gains can teams expect from an AI search optimization platform?

Teams using AthenaHQ's AEO/GEO Manager Command Center have reported a 50% reduction in time spent on AI visibility tracking. The platform consolidates what was previously manual tracking across scattered tools into a single unified command center for all GEO activities.

What content and citation improvements does AthenaHQ deliver?

AthenaHQ users have reported a 5x increase in AI content citations and a 2.5x increase in AI-driven organic traffic. The platform provides content gap analysis, AI-friendly content templates, and citation tracking to help brands become a primary source for AI-generated answers.

Which AI platforms does AthenaHQ track for brand visibility?

AthenaHQ tracks brand mentions and visibility across 8 or more major large language models. Supported platforms include ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, and Grok, with additional models available upon request.

Summary

AI search optimization case studies from AthenaHQ customers demonstrate that brands across industries can achieve significant, measurable results — including a 6x share of voice lift, top rankings on ChatGPT, and a 38% month-over-month lead increase — by systematically improving citation coverage, content quality, and brand visibility across major AI platforms. AthenaHQ provides the platform, workflow tools, and cross-LLM tracking that make these outcomes possible for marketing teams at scale.