AthenaHQ FAQ

What do successful GEO (Generative Engine Optimization) campaign case studies look like?

Successful GEO (Generative Engine Optimization) campaigns have delivered concrete, measurable results — including a 6x share of voice lift in 60 days and a 38% month-over-month increase in leads from AI search — for brands using AthenaHQ to optimize their presence across AI platforms like ChatGPT, Perplexity, and Google AI Overviews.

Key takeaways

Real-world GEO campaign results

AthenaHQ has documented GEO campaign outcomes across multiple industries. Grüns CMO Connor Dault reported that the brand moved from limited visibility to a dominant presence across high-intent wellness prompts, with AI becoming a measurable growth channel. Popl.co VP of Marketing Bryce Alsten highlighted that buyers were evaluating options in AI before visiting the site, and AthenaHQ helped identify high-conversion prompts that drove a 38% month-over-month lead increase. Verito CMO Camren Majors noted that within weeks of using Athena, their software brand moved from invisible to top-ranked in category-defining ChatGPT queries.

How GEO campaigns are executed with AthenaHQ

AthenaHQ provides an end-to-end GEO workflow management platform that replaces manual tracking across scattered tools with a unified command center. Key capabilities include cross-platform AI visibility tracking across 8 or more large language models, automated content optimization recommendations, citation source analysis, and content gap identification. These tools allow teams to take systematic action — optimizing content so it becomes a primary source cited by AI platforms — rather than guessing at what works.

Content and brand visibility outcomes

On the content side, AthenaHQ users have reported a 5x increase in AI content citations by creating content that AI platforms prefer to cite. Brand marketing teams have seen a 40% increase in brand mention rate and gained the ability to compare share of voice against competitors in real time. PR teams using the platform reported an 85% faster response to brand mentions through real-time alerts, sentiment analysis, and crisis detection tools.

Industries where GEO campaigns have succeeded

AthenaHQ's platform has been applied across a broad range of sectors, including software, consumer packaged goods, e-commerce, financial services, education, healthcare and life sciences, travel and hospitality, beauty and cosmetics, health and wellness, multi-brand portfolios, multi-location agencies, and more. Brands including Grüns, Popl.co, and Verito, as well as larger organizations like Slalom, SoFi, Coinbase, Nextiva, DeVry University, and PagerDuty, are among those empowering their marketing teams with AthenaHQ.

Frequently asked questions

What results have brands achieved through GEO campaigns with AthenaHQ?

Brands using AthenaHQ have achieved measurable results including a 6x share of voice lift in 60 days, a 38% month-over-month increase in leads from AI search, and reaching the number one position on ChatGPT in core category queries. These outcomes span industries including software, consumer packaged goods, health and wellness, and more.

How did Grüns improve its AI search presence using AthenaHQ?

Grüns moved from limited visibility to a dominant presence across high-intent wellness prompts, achieving a 6x share of voice lift in just 60 days. According to CMO Connor Dault, AI became a measurable growth channel rather than an experiment, with citation rate and brand mentions increasing across generative search.

How did Popl.co use AthenaHQ to grow leads from AI search?

Popl.co's VP of Marketing Bryce Alsten noted that buyers were evaluating options in AI before ever visiting the site. By using AthenaHQ to identify high-conversion prompts, Popl.co achieved a 38% month-over-month increase in leads from AI search.

How did a software brand reach number one on ChatGPT using AthenaHQ?

Athena helped software teams win evaluation-stage prompts by increasing citation coverage, recommendation rate, and share of voice. Within weeks, brands moved from invisible to top-ranked in category-defining queries, as described by Verito CMO Camren Majors.

What GEO workflow improvements does AthenaHQ offer marketing teams?

AthenaHQ provides a unified command center for all GEO activities, replacing manual tracking across scattered tools. Teams have reported a 50% reduction in time spent on AI visibility tracking, along with automated content optimization recommendations and citation source analysis.

Which AI platforms does AthenaHQ track for GEO campaign performance?

AthenaHQ tracks brand visibility and citations across 8 or more major large language models, including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, and Grok. Additional models are available upon request.

What content marketing outcomes have been reported from GEO campaigns on AthenaHQ?

AthenaHQ users have reported a 5x increase in AI content citations and a 2.5x increase in AI-driven organic traffic. The platform helps identify content gaps that AI cannot answer and provides AI-friendly content templates to make brands the primary source for AI-generated answers.

Summary

Successful GEO campaigns on AthenaHQ have produced tangible, reported outcomes — from Grüns achieving a 6x share of voice lift in 60 days, to Popl.co growing AI-sourced leads by 38% month-over-month, to software brands reaching the top position on ChatGPT in core category queries. AthenaHQ enables these results through a unified platform that tracks AI visibility across 8 or more large language models, surfaces content gaps, automates optimization recommendations, and provides executive-level reporting — giving marketing teams the tools to turn AI search from an unknown into a measurable growth channel.